Design Process
Overview
- Client: Guest Connect
- Industry: SMS SaaS Software
- Objective: Developed an informative and engaging „Guest Connect Resources“ platform, featuring a mix of informational pages, blogs, and gated resources like e-books. The primary aim was to educate the audience while capturing their email addresses for future engagement.
Conceptualization
- Defining the Vision: Established a clear vision for „Guest Connect Resources“ as a hub for valuable industry insights and resources. Emphasized the importance of collecting email addresses for resource access.
- Goal Setting: Defined specific objectives, including providing educational content, engaging the audience, collecting leads, and reinforcing the Guest Connect brand’s value.
Market Research
- Competitive Analysis: Analyzed competitors in both SMS and retail software domains, as well as those catering to gastronomy clients, to identify strengths and distinctive features. This included studying how competitors distributed content and designed their blogs for both sectors.
- Expert Insights: Gathered insights from experts in the field, including HubSpot agents, who shared successful blog examples and lead generation strategies. Their expertise provided valuable guidance in shaping the content strategy.
Design Ideation
- Visual Identity: Created a unique visual identity for „Guest Connect Resources,“ highlighting blue-ish tones to convey trust, innovation, and reliability.
- Content Strategy: Developed an engaging content strategy that incorporated educational articles, software tutorials, SMS-templates, gated e-books, and blogs covering SMS, gastronomy tips, and retail insights.
Design Iterations
- Visual Aesthetics: Fine-tuned the design, focusing on harmoniously integrating blue-ish color elements to evoke trust and professionalism. Before finalizing the design, several iterations were explored, considering how to effectively present content and encourage user engagement.
- CTA Optimization: Iteratively refined CTAs and visual elements to prompt user engagement and action. This included involving the CEO in design decisions to ensure alignment with the company’s goals.
Testing and Optimization
- Cross-Device Testing: Rigorously tested the platform’s responsiveness on various devices and browsers to ensure a seamless user experience. Additionally, performance optimization measures were implemented to enhance visitor engagement.
- Performance Enhancement: Optimized page load times and overall performance, ensuring that users could access content efficiently.