PROJECT

Andreas Matuska

Topic: Branding

Year: 2022

Conducted research to understand Andreas Matuska’s:
- Target Audience: Conducted in-depth research to gain insights into Andreas Matuska’s audience, which primarily consists of ambitious young individuals aspiring to become entrepreneurs. The focus was on those seeking to „escape the hamster wheel“ and pursue their entrepreneurial dreams.
- Competitive Landscape: Analyzed the competitive landscape, with a particular focus on other online business coaches, including figures such as Andreas Baulig. This research aimed to understand market trends, identify unique selling points, and uncover opportunities for differentiation within the online business coaching sphere.

Developed a design concept that perfectly aligned with Andreas Matuska’s vision:
- Embracing Youth and Modernity: Crafted a design that embodies a youthful and contemporary aesthetic.
- Eliciting Feelings of Freedom and Success: Infused the design with elements that evoke a sense of freedom and the taste of achievement.
- Prime Color Choice – Yellow: Employed the vibrant color yellow as the primary hue, symbolizing positivity and energy.
Catered to the Preferences of the Target Audience, Focusing on:
- Independence: Ensured the design resonated with the desire for independence, reflecting aspirations.
- Ambition and Drive for Success: Conveyed a message of ambition and a strong drive to achieve a lifestyle akin to Andreas Matuska’s.
- Inspiration to Emulate Andreas Matuska: Designed the platform to inspire the audience to follow in Andreas Matuska’s footsteps and pursue their own success journey.

Refined the design: Incorporated client feedback and made minor adjustments to enhance aesthetics and functionality.
Key focus areas:
- Color scheme: Aligned with Andreas Matuska’s personal branding guidelines.
- Typography: Fine-tuned font choices for readability.
- Layout: Optimized content placement for improved user flow.
- Overcame minimal design challenges:
  - Adjusted image placements.
  - Enhanced mobile responsiveness for a seamless user experience.
Responsive Design Testing: Rigorously tested the website on a variety of mobile devices and desktop screen sizes to ensure seamless responsiveness at every pixel.

Performance Metrics: Through the implementation of tracking mechanisms, we closely monitored essential performance metrics, including:
- Increased Stay Time: Witnessed a significant uptick in the average time visitors spent on the website.
- Growing Audience: Attracted a substantial influx of new visitors to the platform.
Positive Contribution: The redesigned website, combined with enhanced performance, made a positive impact by:
- Enhancing User Engagement: The prolonged stay time indicated heightened user engagement, enabling Andreas Matuska to establish more effective connections with his audience.
- Expanding Reach: The surge in new visitors broadened the platform’s reach, allowing Andreas to share his expertise with a more extensive and diverse audience.

Efficiency in Execution: Successfully completed the project within a fast-paced timeline, showcasing the ability to deliver high-quality work swiftly.
Multilingual Accessibility: Implemented a multilingual approach (German, French, and English) to ensure a global audience could access and engage with the content, broadening Andreas’s reach.
Effective Client Collaboration: Demonstrated the value of close collaboration with the client, incorporating their vision and feedback to achieve project goals.
Continuous Improvement: Embraced an iterative approach, constantly refining design elements and layout for pixel-perfect precision and enhanced user satisfaction.
Gained insights into German coaching bubble.