Design Process
Overview
- Client: Guest Connect
- Industry: SMS SaaS Software for Retail
- Objective: Develop an engaging and effective landing page for „Guest Connect for Retail,“ emphasizing its value proposition in the retail sector.
Conceptualization
- Defining the Landing Page: Establish the vision for the landing page, focusing on making SMS attractive, showcasing its retail applications, and setting the stage for „Customer Connect.“
- Goals Setting: Define specific objectives, such as increasing user engagement and generating interest in „Guest Connect for Retail.“
Market Research
- Market Research: Conducted extensive market research, including attendance at retail events and in-depth interviews, to gather valuable insights. This comprehensive research encompassed competitor analysis, identifying unique selling points, analyzing communication strategies, uncovering market needs, and addressing challenges such as cost reduction in print, direct customer communication, and revenue optimization.
Design Ideation
- Visual Identity: Craft a unique visual identity for the landing page, highlighting blue-ish tones to convey trust, innovation, and reliability with a little touch of purple accents.
- Content Strategy: Develop engaging content that effectively communicates the benefits of „Guest Connect for Retail“ to retail businesses. (LinkedIn Ads)
Design Iterations
- Visual Aesthetics: Fine-tune the design, concentrating on harmoniously integrating blue-ish color elements that evoke trust and professionalism.
- CTA Optimization: Iteratively refine CTAs and visual elements to prompt user engagement and action.
Testing and Optimization
- Cross-Device Testing: Rigorously test the landing page’s responsiveness on various devices and browsers, ensuring a seamless user experience.
- Performance Enhancement: Optimize page load times and overall performance to ensure efficient visitor engagement.
Future Innovations
- Feedback Utilization: Utilize user feedback and data analytics to inform future enhancements in landing page design and content.
- The main goal is to transition from “Guest Connect for Retail” to “Customer Connect”, a for its standing software specialized on the retail sector.